It is certainly not a car for just any mortal. First of all, you will have to be in an extremely comfortable economic position: that is, no problem getting to the end of the month eating lobster every day. Second, you will need to get used to taming a beast of more than 600 horsepower. And third, not too easy if you are shy, because sitting behind the wheel of this curvaceous mounting is certain to attract many admiring looks, especially for the car, but no doubt for you as well. If you at least meet these requirements, you are one of the aspirants to acquire a Lamborghini Urus.

This is a potent SUV from the Italian marque renowned for its construction of some of the most beautiful and powerful supercars in the world, including the Aventador and the Hurricane, and in their day the Diablo, the Murciélago and the Gallardo. This is not the first off-road Lamborghini, but rather the second, although the original model (LM 002, sold between 1986 and 1992) had nothing to do with the current SUV – it just seemed more like a robust all-terrain with straight design lines.

The Urus is something else altogether: it could almost be defined as an elevated supercar on asphalt. With dynamic, curved lines, a coupé-style rear end and a four-seat interior that oozes luxury, this superSUV generates extraordinary power and acceleration – not only for an off-road but for any vehicle. Its 4.0-litre V8 twin-turbo 650 horsepower engine catapults it from zero to 100 km/h in 3.6 seconds (0-200 in 12.8), reaching a top speed of 305 km/h, making it the fastest SUV in the world.

The Urus has enjoyed an excellent reception in the specialist motoring press, winning the Auto Motor & Sport’s “Best Cars 2020” award in the SUV/Off-Road vehicles category. With nearly 103,000 readers of 13 car magazines in Europe and China taking part, the award has huge recognition in the industry and among motoring enthusiasts.

The verdict has not only been positive among the specialist press, but also by motor enthusiasts with high earning power. It is clear that with the Urus the Italian brand has been spot on. Not surprisingly, in 2019 Lamborghini sold a total of 4,962 units of the model, which represents an increase of 182 per cent over the previous year, when 1,761 were sold – and that was already a considerable figure for this type of super-SUV.

It has thus become Lamborghini's best-selling model, doubling the sales of the second model, the Huracán supercar, with 2,139 units in 2019.

The price of this beast of the asphalt is €240,000.